Wednesday, May 18, 2011
GW Price increase - Long-term perspective, 2001-2011
By now you've likely heard of the latest round of GW price increases and seen a lot of complaining about them. I'm not thrilled myself, and certainly complain when things cost me more. And the stuff with Australia, etc. is just crazy.
But I wondered how bad the increases were when looked at in the long term. Seeing a 25% bump at once is painful, but I was curious as to how much prices have gone up on some things since I got back into 40K a decade ago. (See The Back 40K for a % based breakdown of the recent price increase)
So I dug out a number of old 2001 White Dwarf issues, from back when they actually included prices in the magazine. Let's see what we find:
WD 255 (April) (all prices USD, issue numbers for US WD)
Cover price for WD itself by the way: $4.99. It's now what, $9.00? So that's a fairly large jump over time.
Warhammer Regiment sets like Dwarf Warriors, Zombies, Goblin Wolf Riders: $24.99. Now $35.00. Under 50% increase over ten years, not too bad.
Grave Guard: 2 metal figs for $5.99. Now 10 plastic for $33.00 (soon to be $41.25). I think you used to be able to get a box of ten for the metal guys, but don't know how much that ran. From the blister cost, not counting if command figs cost extra, increase from about $30.00 to $41.25 not too bad. If you preferred the metal ones, a different story of course.
Lahmian Vampire, foot and mounted: $14.99. Now $20.00. Though may soon be more with "Finecast".
5 plastic Chaos Space Marines, with bolters: $12.50. Now $37.25 for ten, with lots more options. So about a 50% increase over the ten years, with better models.
Chaos Terminators: 5 metal termies for $39.99. Now five plastic for $50.00.
Chaos Land Raider: $44.99. Going up to $66.00. Again, under 50%.
Chaos Rhino (old version): $24.99. New price for newer version - $33.00.
Space Marine Tactical Squad: $24.99. Now $37.25.
Space Marine Assault Squad: $24.99. Going up to $33.00.
Space Marine plastic Dreadnought (new release!): $34.99, now $44.50, plus other versions (Venerable, Ironclad, Furioso) available. About 27% or so?
WD 256 (May)
Space Marine Land Speeder: $24.99 for basic, $29.99 for either typhoon or tornado (with metal extra bits). Now $30.00 for a kit that can do all three, in all plastic.
Space Marine Bike: $12.50. Now $15.00. (Bike squadron was $39.99, now $45.00).
WD 257 (June)
3rd Ed Starter box: $74.99. AoBR box going up to $99.00. Old set had full multipart kits (10 SM, land speeder, 20 dark eldar) plus a little terrain and full sized book. New set has tons more figures though simpler and mini-book. Individual ratings of value will vary, but if assume equivalent starter set price up like 32% over ten years.
Space Wolf Battleforce (20 marines, three bikes, old rhino, terrain): $89.99. Going up to $100.00 with 20 marines, five scouts, drop pod, no terrain.
Space Wolf terminators: $8.99 to $9.99 each (metal), now $50.00 for five plastic.
WD 261 (October)
Ork Killer Kan (metal): $19.99. Now $44.50 for set of 3 plastic kans.
Ork meganob: $8.99, now $19.75. Ouch.
WD 262 (November)
Tau new releases!
Broadside battlesuit: $29.99, now $35.00.
Fire Warriors or Kroot: $24.99, now $35.00.
Devilfish: $29.99, now $35.00.
Tau Battleforce (12 FW, 12 Kroot, 3 crisis suits, 10 drones, jungle trees): $89.99. Going up to $110.00 with Devilfish + drones, one crisis suit plus two drones, three stealth suits plus markerlight drone, 12 FW, 12 Kroot.
Dark Eldar Raider: $29.99, new version $33.00.
Eldar Falcon: $34.99, going up to $49.50, a little over 40% over ten years.
A lot of these don't seem too bad over time. Some like the meganobs jump out, and I know that this doesn't tell the whole story, like with the IG repackaging from like twenty for $30.00 to ten for $25.00. But I think that it's interesting to look at it over the long term instead of just choking on the immediate effect of something like a 25% increase for a few things.